Facilitating
Any choreographic work who's focal point is the choreographer, her/his ability, talent, craftsmanship, ideas, stories, opinions etc, rather than the dancers involved, the audience watching and the artistic process, is a form of autistic masturbation. It will always lack the authenticity of an event taking place in the real world, and will not allow the audience to become engaged partners of the work.
Choreographing, is facilitating.