Creation, when working with people as your subject matter and main creative substance (which is the case when looking at the art of choreography), can not be about producing content. That seems too small, limited, finite, self indulgent and somewhat narcissistic.
So if creation is not about the production of content, it would seem it has more to do with the creation of conditions, which in turn, enable the emergence of ever evolving content.
Acts of Creation are measured in their ability to become, and then hold, a space in which content of all sorts, happens without being interfered upon or managed by the creator. The setting forth of that space, through the definition of sets of conditions, is the primordial act of creation, which once in place, renders the creator neutral regarding the emergence and happening of content.